Established in May 2019 by co-founders and lifetime friends Greg Moore & Tyler Carter, WAIR is an eCommerce sizing solution poised to revolutionize the online shopping experience and ultimately put a close on archaic sizing charts. Now an industry leader in apparel sizing and 3D body data analysis, WAIR commands exclusive access to over 2.75 million body scans used to predict the body dimensions of any shopper and recommend their best-fitting products. WAIR achieves this by asking the shopper a few simple questions about their body (height, weight, age, etc.), ultimately providing a sizing experience that is seamless, personalized, and anonymous.
It’s no secret that eCommerce has been suffering from rising cart abandonment rates and a significant increase in returns, especially since the pandemic-led shift in shopper purchasing habits siphoning away business from brick & mortar storefronts into online shopping.
The issue of apparel sizing and fit is, in fact, so widespread that shoppers have naturally devised their own temporary solution, which has since been coined “bracketing.” This strategy helps shoppers avoid purchasing the wrong size by buying several versions of a garment and returning the ones that did not fit. Bracketing is, at its core, a byproduct of trading physical touch for priceless convenience.
However, let’s also not forget that the grass wasn’t necessarily any greener during the days before the pandemic. In-person fitting rooms, while helpful, resulted in tiring commutes from home and never-ending waiting lines, only to be left disappointed that your favorite brand can’t seem to get your size right.
To improve the end consumer’s shopping experience, WAIR has launched its official Shopify app, providing brands and shoppers across the apparel industry access to an experience they deem “sizeless commerce.”
This app condenses WAIR’s already streamlined onboarding process into an experience that takes mere hours to complete. Any apparel brand operating on Shopify now has the ability to provide its shoppers with data-driven size recommendations at scale with just a few clicks. With that said, WAIR is also available on other leading eCommerce platforms like BigCommerce and Magento. Currently, it provides sizing solutions to industry-leading apparel brands such as Vineyard Vines, Rhone, CUTS Clothing, Mac Duggal, and more.
Millions of shoppers have already begun leveraging WAIR’s sizing solution to identify which products and sizes suit them best, resulting in them being 38% more likely to carry through with their purchase. In addition, brands that have ditched the size chart and integrated WAIR have seen an average 40X return on their investment.
Over $100 million in eCommerce revenue has already been processed through WAIR’s solution, and 3.1 million shoppers around the globe have benefited directly from sizeless commerce. In addition, industry-leading apparel brands are now equipped with the valuable insights needed to perfect their product design, oversee inventory management, assess customer purchasing habits, and shape their eCommerce strategy around the bodies of their shoppers. This is because, in addition to providing personalized and accurate size recommendations, WAIR seamlessly captures shopper body data during the sizing process for further analysis.
Of course, no modern solution would be complete without taking sustainability into account.
As product returns continue to wreak havoc within the apparel industry, helping shoppers find their best-fitting products on the first try significantly reduces textile waste, emissions from shipping, and shopper reliance on harmful purchasing habits like bracketing.
WAIR has impacted not only the brands & consumers using its technology but the apparel industry as a whole. As antiquated size charts become a thing of the past, we can expect other engines, platforms, and businesses to adopt modern sizing solutions and embrace a new experience where selecting sizes online becomes a thing of the past.
