“My mama always said you can tell a lot about a person by their shoes…” – Forrest Gump
Forest makes a profound statement even if you don’t know who he is. It’s in our nature for humans to inspect and analyze each other to form our opinions. When we look at someone’s shoes, their story begins to unfold in our mind, an unspoken piece of that person’s intricate life puzzle.
Are they wearing boots with steel toes? The latest sick sneaker? Leather slip-ons? What do they do for a living? Are they outdoorsy? Are they young at heart? The moment a pair of shoes goes from a store display to melding onto the owner’s feet, they become an extension of that person. Shoes are a way to express something about yourself, whether it’s fashion or function, or both. A clean, new-looking shoe allows someone to put their best foot and story forward. And since shoes are an investment, wouldn’t you want to use a cleaning product to ensure their longevity?
Enter Pink Miracle, a family-owned company based in the USA and primed for success.
Ironically, in 1985, while Nike and MJ were bonding over the debut of their history-making high-tops, Pink Miracle was establishing its foothold in the shoe cleaner business by venturing into the Southern California outdoor markets to sell its merch. Armed with confidence, Pink Miracle demonstrated the efficacy of their creation by spiffing up shoppers’ shoes. The amazing before and after cleansing transformation proved that Pink Miracle was a robust shoe cleaner.
But Pink Miracle wasn’t just selling a restorative shoe product. They were sharing their conviction that meticulous attention to detail, like clean shoes, gives the wearer a sense of self-assuredness. Shined up shoes tell a positive story.
Folks fell in love with Pink Miracle. Finally, a company took the time to recognize people have a relationship with their shoes and deserve a product to care for their precious investment—think shoe sustainability. Pink Miracle stayed hungry and humble, which culminated in their launch on Amazon in 2012 to an eager shopping community. That strategic move morphed Pink Miracle into a massive online sensation, garnering the coveted “Best Seller” status as the platform’s number one shoe cleaner. Pink Miracle’s mission to offer merchandise that performed well and respected the consumer’s investment at a reasonable cost secured the company as a mainstay in the industry and earned them nearly 20,000 5-star reviews.
Ironically, in 1985, while Nike and MJ were bonding over the debut of their history-making high-tops, Pink Miracle was establishing its foothold in the shoe cleaner business by venturing into the Southern California outdoor markets to sell its merch. Armed with confidence, Pink Miracle demonstrated the efficacy of their creation by spiffing up shoppers’ shoes. The amazing before and after cleansing transformation proved that Pink Miracle was a robust shoe cleaner.
But Pink Miracle wasn’t just selling a restorative shoe product. They were sharing their conviction that meticulous attention to detail, like clean shoes, gives the wearer a sense of self-assuredness. Shined up shoes tell a positive story.
Folks fell in love with Pink Miracle. Finally, a company took the time to recognize people have a relationship with their shoes and deserve a product to care for their precious investment—think shoe sustainability. Pink Miracle stayed hungry and humble, which culminated in their launch on Amazon in 2012 to an eager shopping community. That strategic move morphed Pink Miracle into a massive online sensation, garnering the coveted “Best Seller” status as the platform’s number one shoe cleaner. Pink Miracle’s mission to offer merchandise that performed well and respected the consumer’s investment at a reasonable cost secured the company as a mainstay in the industry and earned them nearly 20,000 5-star reviews.
