Selena commissioned influencer and photographer alissa to capture people carrying uncommon splendor’s new pore-diffusing primer.
Selena gomez and her unique beauty line kicked off the spring by using launching its suitable new eyeshadow palette. Presently, the beauty line is upping its primer sport with its new constantly an optimist pore diffusing primen. And celebrating the release with a lovely in my high campaign shot by using splendor influencer and photographer alissa ashley.
Gomez handpicked ashley to seize her subjects “in their prime.” within the video above. Ashley and gomez discuss their profession journeys and what they envision for the marketing campaign.
“i had this concept for a campaign, and it turned into going to be called in my top, and i wanted it to be a photography collection of essentially people showcasing who they’re of their prime. Whether or not they’re simply carrying the primer and nothing else or they ingest a full face of glam from the eyeshadow palettes,” gomez informed ashley.
“i simply desired it to be about being in your top and how you sense greater than the way you look. I notion your pictures was high-quality, and that i concept this would be a right healthy, that we would get to do that collectively.
And that i need you to have full creative manage, that’s the fine element because i type of can step again and spot what you do.
Ashley informed gomez that photography were an established passion of hers: “i’ve constantly preferred photography, and my aunt offered my first digital camera off of ebay from this random man.
