Well regarded for their collection of modular sofas, 7th Avenue is California’s premiere destination for modern furniture that unites function with fashion seamlessly and with careful attention to quality. Their modular sofas are highly versatile and designed with water and stain-repellent fabrics that are easily removable and washable. But best of all, they are built to last and withstand common anxieties surrounding a well-made sofa investment. Durable, affordable, and designed with timeless taste, 7th Avenue’s modular sofas are a local legend, but perhaps one of the company’s most distinguished qualities is in their presentation. Abandoning the traditional approach since their founding at the top of 2022, 7th Avenue has adopted a unique way to interact with their product line in the form of experiential showrooms, a model that has performed successfully with their California clientele.
7th Avenue’s innovative strategies and use of space position them at the helm of functional design, a frontierland of furniture that invites newer generations to the table. In many cases, millennials have distanced themselves from purchases without purpose, favoring quality and optimal functionality over mere aesthetic. 7th Avenue has rejuvenated the furniture industry by speaking to this demographic of smart shoppers who demand a product that feels just as good as it looks for years to come. Their showrooms also cater to this mentality, occupying spaces that enhance the product rather than displaying them in sterile warehouses. By coexisting with artful habitats, 7th Avenue presents their brand under an elevated lens while offering themselves to the space entirely, as is the case with their brand new San Francisco showroom. Opened earlier this month, the Mid-Market outpost at The Serif finds 7th Avenue’s modular sofas sharing the stage with residential corners, allowing shoppers the chance to see their new sofa in action.
With plans to open additional showrooms in South Bay and San Diego this year, 7th Avenue is quantifying their unique approach to functional design by remaining true and honest in their work. As leaders in this new era of furniture, 7th Avenue is challenging what we know and understand about home furnishings through inventive, immersive showrooms and top-tier products that put the ‘fun’ in functionality. We all love a white statement sofa, and with 7th Avenue in tow, we never have to stress about doing what feels right for our homes.